When Grammy-winning artist Tems stopped by an Accra pop-up and added pieces from Clapes Department to her wardrobe, it was a moment that propelled the Ghanaian streetwear brand social media buzz over the weekend. But what’s the real story behind this buzzworthy label?
The Brand with the Buzz
Founded in June 2023 by Laris Laryea, Clapes Department has grown beyond just a clothing label into a shared purpose. The brand’s mission is to connect and empower the youth through fashion, combining bold designs with a deep cultural narrative.
Clapes Department started with a simple yet distinctive oval-shaped logo, but by October, it introduced its now-iconic “four-petal flower” emblem. This design isn’t just for show but to symbolize growth, protection and the vibrant energy of the young community it represents.
What sets Clapes Department apart isn’t just its eye-catching pieces but its commitment to sustainability. By using locally sourced materials, the brand ensures its clothing remains high-quality, affordable, and environmentally friendly—values that resonate with its youthful audience.
Who’s Wearing Clapes Department?
Before Tems’ shopping moment caught everyone’s attention, Clapes Department had already made its mark on Ghana’s creative scene. Celebrities and artists like Amaarae, King Promise, AratheJay, Joey B, Mansro Dede and Nigeira’s Odumodu Blvck have already associated with the brand. Even the celebrated Free The Youth (FTY) collective has collaborated with the label, a nod to etching a place in Ghana’s streetwear culture.
The Buzz Is Just Beginning
Clapes Department’s collections, from the global debut in December 2023 to the sportswear-inspired drop in October 2024, have been steadily gaining traction. Its recent win as “New Streetwear Brand of the Year 2024” at the Ghana Tertiary Fashion Awards only adds to its growing list of accomplishments.
With its latest collection still making waves and international celebrities taking notice, Clapes Department is poised to become a leader in Ghanaian streetwear, blending art, culture, and sustainability in every stitch. Curious to see what all the hype is about? Clapes Department might just be your next favourite streetwear brand.
