It’s Rocky’s World, We’re Just Living in it.
It goes without saying that every year could be A$AP Rocky’s year, but 2023 saw a particular shift in his general street style, as well as a cementation of his highly-regarded position in the fashion industry. Being a multifaceted creative in the way that Rocky is, this year saw the New York-born star juggle between making a family, forming creative bridges, and managing his own businesses, all of which are acutely difficult to execute to the degree in which he has done. Making this task look effortless at times, Rocky’s fits spoke for themselves in 2023 as the Harlem hitmaker edged even closer towards full ‘Prep-core’, with various brand campaigns – most notably with Gucci and Bottega Veneta – underlining Rocky’s redefinition of his own swag.
Whilst many would assume that when a musician steps away from the scene for as long as A$AP Rocky has that their stock would inevitably plummet, the 35-year-old has defied all odds alongside his partner and fellow music star Rihanna as his persona and position in pop culture increased tenfold over this past year.
Despite rumours of his album being released earlier this year, new music was nowhere to be found, but activity in other creative fields made things abundantly clear to why that was. From starring alongside Elliot Page and Julia Garner for a Gucci Guilty campaign to teaming up with Formula 1 alongside PUMA for his first self-designed collection as the collaboration’s official creative director, Rocky has been working hard behind the scenes in order to elevate his professional fashion portfolio. Achieving this with flying colours, it gave Rocky only one thing left to do: dress.
Redefining the streets of the last city he was in as his own personal runway, the imitable presence of A$AP Rocky in street fashion has once again been impossible to ignore, being perfectly summarised in his recent role in Bottega Veneta’s ‘READYMADE Pre-Spring 2024 campaign, which utilised the ‘Fashion Killa’s runway-ready Bottega Veneta looks snapped by the paparazzi.
Taking a chronological trip down memory lane, we’re going to take a look at some of A$AP Rocky’s most notable moments from 2023, covering everything from his appearances at The Met Gala and Gucci’s FW23′ Milan Fashion Week show to his brand campaigns, street style highlights, and all-round creative ventures. Buckle in.
A$AP ROCKY ATTENDS GUCCI’S FALL/WINTER 2023/2024 MILAN FASHION WEEK SHOW
A solid start to the year from Rocky as the larger-than-life tastemaker gave us a glimpse of what was to come for his street style, opting for a truly ‘suited and booted’ look.
