Rihanna continues to make waves in the fashion world as she reunites with PUMA for another iteration of the iconic Creeper Phatty sneaker. The dynamic duo has unveiled the “In Session” Creeper Phatty, a playful take on the chunky sneaker that has become a hallmark of their collaboration.
The latest campaign takes a nostalgic turn, with Rihanna bringing the fun-loving silhouette back to the classroom. The campaign features a variety of images and videos starring Rihanna herself, showcasing the “In Session” Creeper Phatty in a classic “Club Red/Warm White/Gum” colourway. This palette reflects the longstanding partnership between PUMA and FENTY.
This relaunch of the Creeper Phatty silhouette targets a younger audience, reminding them of the fun and style associated with the shoe. The “In Session” theme adds a touch of nostalgia, while the colourway stays true to the brand’s heritage.
