Louis Vuitton has officially announced England and Real Madrid star Jude Bellingham as a ‘Friend of the House.’ The 21-year-old football sensation joins an elite group of ambassadors, including rapper Pusha T, tennis prodigy Carlos Alcaraz and basketball phenomenon Victor Wembanyama.
Jude Bellingham’s association with the iconic French fashion label has been speculated for months. Last summer, he made headlines by sitting front row at Louis Vuitton’s Paris Fashion Week show, flanked by his brother, Sunderland player Jobe Bellingham and Manchester United’s Marcus Rashford.
The appearance fueled rumours of a burgeoning relationship with the brand, and those speculations have now been confirmed, with reports suggesting the deal is worth millions.
The partnership seemed inevitable after Bellingham’s fashion-forward appearance at the Ballon d’Or awards ceremony in October, where he picked up the prestigious Kopa Trophy. Sporting a custom Louis Vuitton suit—a sleek, all-black double-breasted blazer with pearl buttons paired with flared trousers—Bellingham showcased his commitment to style, turning heads and highlighting his status as a fashion icon.
The announcement of Jude Bellingham as an LV ambassador was marked by a striking photoshoot helmed by acclaimed director Gabriel Moses. The shoot features Bellingham in a series of stylish ensembles, including double-breasted suits, embossed LV jackets, high-waisted flares, and a chunky-knit cardigan, demonstrating his versatility both on and off the pitch.
Pharrell Williams, who recently took over as Louis Vuitton’s Men’s Creative Director, has been instrumental in strengthening the brand’s ties with the sports world. Under his leadership, Louis Vuitton has welcomed a host of athletes, including Lewis Hamilton, LeBron James, Paul Pogba, and Trent Alexander-Arnold, to its fashion shows and events.
Bellingham’s new position with Louis Vuitton underlines his standing at the nexus of high fashion and sports as one of the most sought-after football players in the world.
