Barbadian singer-songwriter and entrepreneur Rihanna has been unveiled officially as the face of Dior’s J’Adore perfume.
The singer was unveiled on Sunday the 1st of October 2024 through a nicely shot and edited video directed by Steven Klein. She replaces longtime spokeswoman Charlize Theron.
Dior’s YouTube statement reads “Powerful, dazzling, and inspiring, Rihanna embodies the triumphant and free-spirited femininity of J’adore through the lens of Steven Klein, J’adore and Rihanna, a new golden dream begins.”
The minute-long visual finds the superstar gracing the halls of the Palace of Versailles in France and donning a gorgeous sparkly golden gown before seemingly walking on water in heels set to the tune of her 2016 hit ‘Love On The Brain’
The Barbados star says into the camera at the end of the short film “Your dreams, make them real.”
After a long relationship with Dior, Rihanna was announced as the face of the global brand earlier this summer. Most recently during Paris Fashion Week earlier this year and her first pregnancy, she became Dior’s first Black ambassador in 2015, apart from being spotted at several of the brand’s fashion shows.
“For over two decades, the fragrance has been a brilliant and faithful companion for women the world over, the perfume of a strong, liberated and independent woman, resonating perfectly with Rihanna’s personal story,” LVMH, owner of Dior, said in a statement at the time.
“This scent, that I have known and loved for so long, means so much to women,” Rihanna said in the same press release. “It is more than a perfume, it is a companion and a reference. I am especially touched to join this adventure and to contribute to it through my world, my story, my roots, as well as my creativity and my own femininity.”
Featuring fragrant notes of ylang-ylang, Turkish Damascus rose, Jasmine Grandiflorum and Indian Jasmine Sambac, Dior’s marque women’s fragrance balances floral with fruity.
