British-Nigerian singer, BOJ has shared his thoughts on Alte, describing it as not a genre but freedom of expression.
According to him, in Nigeria, an artist is considered to be doing Alte when he/she sounds different from others.
In an interview with UK digital media, Grm Daily, he said; “So Alté is not really a music genre. When we say alté, we’re talking about freedom of expression. In Nigeria, they’ve turned it into anybody that looks different or is left from centre. When we started using that slang, we mean it’s anybody that expresses really without boundaries”
“With whatever the trend is, you’re just doing your own thing. Whether it’s fashion, music, film or art, as long as it’s not the norm. When you are naturally unique! The music is really afrobeats, R&B, amapiano, hip-hop, and all that shit blended in. That’s how I see my music.” He added speaking of his style of music.
Talking about fashion, BOJ disclosed that he has a clothing brand, Action Boyz.
According to him, this year’s Paris Fashion Runaway organized by Pharrell Williams and Louis Vuitton was the second fashion week he attended.
“It is. I do have a clothing brand called Action Boyz. I love fashion. I think that was the second fashion week I attended. I like being in those environments. l like linking up with people and seeing what can happen.” He said.
