Roc Nation Aims to Support Independent Artists with Distribution Company
Legendary American rapper Jay Z’s Roc Nation has launched a distribution company, a platform which aims to support independent artists in maintaining their creative and monetary freedom.
Roc Nation through a statement announced the merging of its record label with its Equity Distribution (EQ) divisions to form Roc Nation Distribution. The platform is described as a destination for artists, led by the artist’s needs, interests and focus.
To allow creatives access to the financial, technological and marketing tools needed to create music that they will maintain ownership of, the Distribution Company will sign up artists at any given time.
Since a large number of major recording artists fail to have ownership of their recording masters, which means they will likely not have the opportunity to license the music for money, the move by Jay Z’s outfit is good news to all creatives.
The press release announcing the venture added “Roc Nation was founded with an independent spirit and an artist-first mentality. The formation of ROC Nation distribution is a natural transition in the music space. The mission is to support and empower independent artists while providing them the tools and services to distribute their music. All artists signed to Roc Nation Label will join and benefit from the new ROC Nation distribution structure.”
