Kendrick Lamar’s creative agency pgLang has marked his Super Bowl occasion with the unveiling of a new collection.
Kendrick is scheduled to headline this year’s Super Bowl slated for the 9th of February at the Caesars superdome in New Orleans. The newly unveiled Super Bowl merch includes a covetable black satin bomber jacket that goes for an eye-watering $750.
Designed by Willy Chavarria, the rising Mexican-American designer whose elevated Chicano-inspired designs led him to take home the CFDA Menswear Designer of the Year prize two years in a row, the collection is released in partnership with NFL.
The drop spans tees (emblazoned with “tv off” lyrics like “Foot Up On The Gas But Somebody Gotta Do It”), hoodies, practice jerseys, and black satin gym shorts. Its hero piece, the jacket, comes embroidered with the text “KLamar” and, on the back, “gNational,” perhaps a nod to his upcoming Grand National Tour with SZA. The reason for its price? Well, only 100 will be made with each piece hand-numbered, per WWD.
Organizations in Los Angeles helping victims of the recent LA wildfires will receive proceeds from the newly unveiled collection. Fans can get the pieces starting Wednesday, January 29 at 12 p.m. ET / 9 a.m. ET at the NFL shop, Willy Chavarria and Kendrick Lamar’s website.
