Louis Vuitton men’s creative director Pharrell Williams took to an outdoor, turf-lined runway at UNESCO headquarters on Tuesday, opening Paris Fashion week with an evening show.

The world’s biggest fashion label, known for its checked damier patterns and monogrammed trunks, drew on a travel theme for the spring summer 2025 men’s collection, with a towering globe sculpture, rows of international flags and in the distance the Eiffel Tower as a backdrop.

Amidst the political turmoil caused by two rounds of elections in the coming weeks and France’s preparations for the summer Olympics, the men’s fashion shows in Paris will be followed by Haute Couture week.
High-end brands are seeing a declining demand for clothing and accessories worldwide, with the crucial Chinese market being a particular cause for concern.