The Weeknd has released the highly anticipated song and music video for “São Paulo,” which features Anitta, a Brazilian superstar. The video was directed by the visionary FREEKA and features dark, surreal imagery with a plot that follows Anitta as she becomes pregnant and reveals an unsettling visage inside her stomach. This eerie artwork gives The Weeknd’s developing artistic journey a fresh, powerful visual dimension. Fans everywhere can now view “São Paulo” on all platforms in addition to the video premiere.
The release of the song coincides with a number of accomplishments for The Weeknd, who just surpassed 120 million Spotify subscribers, breaking his own record as the artist with the most monthly listeners. This comes after hits like “Timeless” with Pharrell Williams-produced Playboi Carti and “Dancing in the Flames,” which are both included on his next album, Hurry Up Tomorrow.
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Last month, The Weeknd’s sold-out show in São Paulo went viral, trending in 24 countries and being streamed to millionsworldwide. Playboi Carti and Anitta made unexpected cameos at the event, and the Brazilian Soul Fund, which supports underprivileged local communities, was the beneficiary of the goods sales.
