While many artists see social media as a place to just socialize and have fun, American singer, songwriter, and record producer Victoria Monet sees the platform from a different perspective. Her motive on the social media platforms are to promote and market her music to reach a wider range of audience globally.

The singer for this reason has described her presence on social media platforms as a “task and another job title” she holds as an artist.

Speaking on the Strategies for Audience Growth and Promoting Music Brands” course” by the Recording Academy, she tagged ” trends and challenges as a part of modern-day marketing.

 “Trends and challenges are part of modern-day marketing and I think it will be foolish to run from them. I think they should be looked at as a tool “.

Victoria Monet

According to the ‘Hollywood’ hitmaker, to connect more with her fans, she has tasked herself to create different content on different media platforms instead of doing only music.

She added that instead of letting television and radio channels be the only mediums she could reach her fans, she decided to add her socials.